FTD wanted to have a new campaign should that involve visuals for the very first time but should not loose its tongue-in-cheek attitude.
We came up with a campaign asking questions and and answering them straight away – with another question that turns your mind upside down.And this is what we wanted – having a campaign that makes you think, really think. A campaign that shows how the FTD processes topics, how dig they deep into background informations.
